When sports and entertainment venues re-open....

“We are making plans as if we are going back to a stadium full of fans; I think that is the only thing you can do at this point,” says Rick Van Brimmer, Assistant Vice President for Business Advancement, Trademark & Affinity Management at The Ohio State University. “You are hedging your bets and prepared to alter your course very quickly. The real question is how many people sat out last year and feel they’re fine with not going back” to a stadium.  “It can be nice grilling outside and not packing up the car.  You won’t get the stadium experience, but how many of our season ticket holders may have changed their minds?”