In the ever-evolving landscape of the internet, the advent of gen AI technology has sparked a power struggle between content creators and distributors. According to Mitzi Hill, a partner at Taylor English, this struggle is not new, but rather a continuation of an ongoing battle for control. In a recent article published by AdWeek, Hill sheds light on the potential partnerships that could shape the next era of the internet.
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The Power Struggle between Content Creators and Distributors: How Gen AI Fits In
While the sophistication of gen AI can make it appear unprecedented, in reality, the technology represents the latest iteration of an ongoing power struggle between content creators and content distributors, according to Mitzi Hill, a partner at Taylor English law firm. As such, the shape of the potential partnerships could help define the next era of the internet.