Attention brand owners and online marketplaces, some important changes are soon coming your way in the battle against counterfeit sellers.
The Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act (the “INFORM Consumers Act” ) was recently signed into law as part of the Consolidated Appropriations Act of 2023. The new requirements go into effect on June 27, 2023, and brand owners and online marketplaces may need to take action soon.