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The INFORM Consumers Act: Coming Soon To A Platform Near You

Attention brand owners and online marketplaces, some important changes are soon coming your way in the battle against counterfeit sellers.

The Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act (the “INFORM Consumers Act” ) was recently signed into law as part of the Consolidated Appropriations Act of 2023. The new requirements go into effect on June 27, 2023, and brand owners and online marketplaces may need to take action soon.

The new requirements for online marketplaces go into effect June 27, 2023, and penalties for failure to comply with the Act are steep. The Act authorizes the Federal Trade Commission (FTC) to assess penalties of $46,517 per violation (i.e., for each failure of an online marketplace to collect, verify, or disclose required information) and also permits state attorneys general to bring civil actions for violations of the Act.


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