INFORM Consumers Act would impose responsibility of online sellers to verify and disclose third-party seller information, requiring companies such as Amazon to authenticate the identity of “high-volume third-party sellers.”  

As I recently reported, The Ohio State University recently received a favorable opinion from the Sixth Circuit, in a case against online marketplace seller Redbubble, which arranges the manufacturing and shipping of the product, which is often infringing, adding fuel to efforts by brand owners to hold e-commerce companies  liable for trademark infringement arising from products they sell in the online marketplace.

Brand owners are increasingly frustrated at relying solely on cumbersome and inefficient "take-down" approaches to combat infringement, and are looking to acquiring additional tools for their arsenal.