Yes, I am indeed caught up in March Madness.  But I am also watching all the many moving parts impacting the impending changes to NCAA rules and laws related to name, image and likeness reform. Those moving parts include Florida’s looming NIL law (set to go into effect on July 1), NCAA delaying its rule changes, summer ruling from the U.S. Supreme Court in NCAA v. Alston (oral arguments set for March 31), and federal action, which could provide uniformity and more certainty via a national set of rules.  

This Sportico article tackles the idea of revenue sharing, which is in the mix of federal NIL negotiations.  Under S.5062 (College Athlete Bill of Rights) college athletes in revenue-generating sports would share in the proceeds of annual revenue generated from the athletic program at an institution of higher education  Read on to learn about the potential estimated impact.