An iconic moment is time captured and offered in the form of a digital collectible sold through blockchain technology.  Licensing deal with a negotiated royalty and minimum guarantee.

Non-fungible tokens (NFTs) exist on a blockchain. Each moment – a short video from multiple angles is a NFT. This is how moments (aka highlights) are bought, sold and traded in the digital marketplace.

This is a huge potential revenue source for the NBA and other sports leagues going forward.  Digital collectibles may appeal to millennial fans less interested in collecting the the physical version of a product.