Corporate Responsibility is a broad term that has many different tracks. From a branding perspective, it certainly means careful supply chain management to ensure against unfair labor practices in factories producing product. It also means adopting pro-environmental actions and policies, including eco-friendly products. Finding streams from product initiatives and minimizing the impact of products on the environment are not mutually exclusive concepts.
Debbie Harry collaborated with sustainable design label Vin + Omi on a clothing collection, announced this past November, with the first drop consisting of two unisex t-shirts and a hoodie featuring the word hope. The garments used fabrics made of recycled plastic polyester and reclaimed cotton. The partners said at the launch that plans for the future included a full range of eco-friendly clothing. Harry, Blondie’s lead singer, has in the past debuted Vin + Omi pieces in her concerts, helped launch some of its charitable collections, and appeared on the runway for the brand.