WSJ reports that CEOs are using a variety of creative measures to encourage their employees to get the COVID-19 vaccine, like having doctors on meeting calls to answer employee questions about the vaccine. The article gives an interesting insight into steps companies are taking to meet employees where they are - including on social media - to combat what the businesses call "negative messaging." Some surveys suggest that employees may be more open to listening to their employers than to the government, social media, or the press.
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Business Leaders Helping to Promote Vaccination
Getting a critical mass of employees vaccinated is crucial to reopening offices and returning workplaces to a semblance of normal, executives say.
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