Victoria Hudgins published a good think piece on how the COVID-19 pandemic has changed the landscape for law firm marketing. Law firms embraced technology as a necessary means of communication in 2020, and this set new expectations for clients. As we look to the future, smart law firms will retain tech as a tool in the communications toolbox.
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Law Firms Contemplate Post-Covid Marketing
Out of necessity, more law firms leveraged videoconferencing, digital webinars, podcasts and other tech tools to avoid missing business development opportunities with clients. But once the pandemic subsides, marketers said those tactics will be intermingled into traditional in-person marketing processes to offer clients the collaboration they’ve grown accustomed to during COVID-19.
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