Apple Privacy Measures Rankle Facebook

Apple continues to put its technology behind the cause of consumer privacy.  In the latest announcement, the company will disable tracking ads by default -- a major departure from the Facebook business model.  Facebook, which is free to end users, makes its money off ad sales (as do many free services from Silicon Valley).  That means its users are the commodity being sold, unless they find and disable tracking technologies used by the social media platform.  Apple's move is one more effort to help users do that, and one more in a series of moves that puts Apple (which makes money off selling hardware and content, and so doesn't need ad revenue) at odds with other tech companies.  For any business dependent on selling, or allowing, tracking ads against its users, this iOS update is one to note.